All Together
A worldwide collaboration
Brewed to support hospitality professionals
Are You A Brewery?
Do You Want To Support Breweries?
Dear breweries of the world,
There is an inextricable link that binds together everyone in the hospitality industry. Brewers, servers, bartenders, bussers, dishwashers, GMs, buyers, chefs, owners—we are all in this together. In this industry, when one of us struggles, the rest of us pick them up. It's baked into who we are.
All Together is a worldwide, open-ended beer collaboration created to raise support for the industry we love so much. It's an effort to raise awareness and provide relief, even in the smallest way, to those who are struggling. We're inviting any brewer, from any corner of the planet to participate. The recipe is open source, the artwork is public, and the name is yours to use. The goal is to provide you with the tools to make the beer at the lowest possible cost.
We ask that a portion of the proceeds go to supporting hospitality professionals in your community. The rest should go to keeping you in business to weather this storm. For us, proceeds will go to the Restaurant Workers Community Foundation. As much as this is about raising money, this is also an exercise in awareness so that local communities can understand how daily life has been upended for those that rely on social gathering to make a living.
At the end of the day, this is about what it's always been about—community. While we may not be able to come together in person right now, that spirit can never be taken away from us. If we do our part to protect and support each other, that spirit can actually be strengthened.
Be safe, be good to one another. We're here for you.
—
Sam, Matt, Andrew
Other Half Brewing Co
The Tools
Everything you need to brew, brand and promote the beer.
Recipe
The base recipe has been contributed by Other Half Brewing. It was designed to be easily brewed with fairly common ingredients most brewers can obtain but please feel free to add your own twist. Click the link below to download the recipe.
Label design
Label artwork has been contributed by Stout Collective for anyone to use. There are two template sizes, 7.5” x 3.625 (12oz) and 7.5”x5” (16oz). We are asking everyone to use the same design template, with a portion of the label being open for your own art -- illustration, pattern, photography, anything. A link to the art files are below, as well as guidelines for usage. Any questions can be directed to [email protected].
Label printing
Blue Label Packaging Co. will print labels at cost for participating breweries. When you call or email, let your representative know that this is for the All Together project and they will apply the discount. Any questions can be directed to [email protected] or you can call 866-506-2583.
Website
The Craftpeak Team is donating their time, talent, and technology for the design, development, and hosting of this website to support this effort. If you would like to be listed as a participating brewery, click the button below.
Promotion
Getting the word out
There are a set of social media graphics below for you to use, but feel free to create additional graphics.
Please use the hashtag #AllTogetherBeer
How to support breweries
Dear beer drinkers of the world,
This is a desperate time for the breweries, restaurants, bars, and liquor stores in your community. With our taprooms and dining rooms closed to the public, we have lost our primary source of revenue. And our staff have lost their incomes.
That’s where you come in -- All Together is a worldwide beer collaboration created to raise support for the industry we love so much. We've invited any brewer, from any corner of the planet to take the same base beer recipe and put their own unique twist on it. The goal is to use that beer to raise support for themselves and their communities. It's an effort to provide relief to those who are struggling.
We are all in this together
How can you help? Sign up for our mailing list. The beers are being brewed around the world right now, and we’ll let you know when they’re ready. When they are, you’ll be able to purchase them from your local brewery, and a portion of the proceeds will go to supporting hospitality professionals in your community. The rest will go to helping that brewery through an incredibly difficult and unprecedented time.
Not to put too fine a point on it, but we cannot do this without you.
Be safe, be good to one another.
—
The Brewers of The World
Participating Breweries
A worldwide collaboration of industry partners.
Started by a collective of beer industry partners, All Together does not belong to one brewery or entity. We’re all in this together.
Project Partners
The people who helped get this project off the ground